Why you should hire Genelle

I’m Genelle Aldred, a journalist turned strategic communications and leadership advisor with more than 17 years’ experience helping leaders and brands deliver messages that move people and shape outcomes.

When leaders bring me in, it’s because clarity, confidence, and credibility matter.


Whether it’s a high-stakes media interview, a culture-defining internal message, or a moment that demands calm under pressure; I help leaders and organisations show up at their best.

What I Bring to the Table

Deep Communication Expertise

Former BBC, ITV and ITN newsreader, producer, and digital strategist — I’ve been on both sides of the camera and newsroom. That means I know how messages land, what captures attention, and how to help you navigate scrutiny with authority.

Strategic Leadership Advisory

I work with C-suite and emerging leaders to sharpen their message architecture, strengthen visibility, and align internal and external narratives. It’s not about spin — it’s about your expertise and substance, delivered with precision.

Proven Media & Presentation Coaching

Clients trust me to prepare them for board meetings, press interviews, podcast guesting, and conference stages. I help you build the skill, mindset, and messaging muscle that turn communication into a leadership asset.

TRUSTED BY GLOBAL BRANDS

TRUSTED BY GLOBAL BRANDS

Leaders and teams I’ve worked with include:

Shell | Spotify | Hitachi Energy | WPP | Costa Coffee | London Stock Exchange Group | VML Health | Russell Reynolds | IMG | Future Dreams | Women in Journalism

My work has also featured with Sky News, BBC Radio London, Monocle Radio, The Observer, Elle UK, and The Daily Mirror.