FrameShift Advisory works with senior leaders navigating visibility, pressure, and reputation in a world that watches closely. Whether you're stepping into a new role, preparing for a public moment, or recovering trust, we help you shape messages that land — internally, externally, and globally.

FrameShift is discreet by design. Every engagement is bespoke, confidential, and designed to deliver maximum strategic clarity with minimum noise.

1. Media Mastery

Own every camera, panel, and press encounter.

Tailored coaching and high-pressure preparation for senior leaders stepping into public view. From live interviews to panel appearances and leadership keynotes, we help you speak with clarity, control, and cultural nuance — in any market.

Formats include:
• Full or half-day intensives
• Appearance prep sprints
• Rapid refreshers before known events

Delivered by: Genelle + certified bench of senior TV / Print / Digital journalists

2. Strategic Visibility

Your story isn’t just being told — it’s being interpreted.

High-trust advisory for leaders who need to align their messaging with how they're truly seen. Whether you're leading change, launching new strategy, or sensing disconnect beneath the surface — we bring the external lens you don’t get inside the building.

Formats include:
• Pulse Sessions (messaging health-checks)
• Focus Refreshes (deep-dive workshops)
• Visibility Sprints (multi-week intensives for major moments)
Includes: Narrative Playbooks, and Activation Plans

Delivered by: Genelle

3. Reputation & Crisis Control

When the stakes spike, control the narrative — fast.

Discreet, senior counsel for moments when everything’s on the line. From negative press and regulatory fallout to high-profile missteps, we work alongside legal, PR, and executive teams to align messaging, protect reputation, and shorten the news cycle.

Support includes:
• Rapid-response engagements (within 72h)
• On-call advisory retainers
• Regional holding statements, sentiment scans, and media prep

Delivered by: Genelle + select legal and sector-aligned partners

To explore working together, contact Genelle